For anyone who is uninitiated, a TSV day on QVC is, in my opinion, the most exciting experience a retailer can have! It translates literally to ‘Today’s Special Value’, and is a 24 hour period when shopping channel QVC promotes a particular product at a special, not to be repeated price.
Last Wednesday was the Alison at Home TSV. My product was an absolutely gorgeous velvet and linen/cotton bedcover in four delicious shades of tea rose, grey, mink and blue. I was so thrilled with the product that I couldn’t wait to get on air, but having said that, you also feel a certain amount of trepidation before a TSV, as so much rests on it.
The first show of a TSV day starts at midnight, so I had to be at the QVC studios in Chiswick for about 8pm, so that there was time to do make up, hair, get my set dressed and have the TSV rehearsal at 11pm.
Then it was straight into the first live broadcast at midnight exactly. I think you either love live TV or hate it. I happen to love it. There is nothing quite like the buzz of knowing that you have to get it right there and then, as there is no editing possible!
I also love the QVC hosts. Consummate professionals, their job is to help you present your product to its best advantage. They each have their own style, but the one thing they all have in common is a uniquely detailed understanding of what needs to be done to communicate to the viewer at home all the key points about the product- bearing in mind that the viewer cannot actually touch the product and has to rely on the information presented by us on screen!
What the viewer sees is a beautiful set. What we see are banks of cameras and lighting, camera men and floor managers, not to mention the director and producer in your hidden earpiece. It’s fast, furious and fabulous. I always enjoy my time on air.
Better yet, I feel very close to the viewers, as they tweet during the show, send emails and comment on Instagram. It’s a really unique relationship and allows me to ‘talk’ to them and understand what it is they want.
After the midnight show its off to bed (at about 1.45am) and then up at 6 am to get back to the studio for hair, make up and an 8am production meeting to review the midnight show. By 9am we are back on air, and then every few hours right through until midnight – a whole 24 hours of live broadcasting.
When the shows are over, the award winning QVC customer service team takes over and processes the orders, getting them shipped out to customers within a matter of days. It’s a big operation.
It’s fair to say that it takes a day or so to recover from a TSV, but by the end of it I also feel I could jet propel myself home just on the adrenaline!
My velvet bedcover TSV was a complete sell out, so it was an even more thrilling day in that respect. But most of all, I just enjoy working with the QVC team, from the behind the scenes staff to the front of camera presenters.
It’s an extraordinary show, and as with all the best productions, all the viewer gets to see are the ‘swans’ swimming effortlessly on top of the water, oblivious to the furious paddling beneath.