Product Design

For as long as I can remember, I have been inspired by what I see. My great uncle and grandmother were painters, and my uncle was a goldsmith, so my early life was full of beautiful visual images, which have stayed with me and informed my appreciation of the world around me.

It was these beginnings, that inspired me to launch my own online interiors collection at, featuring beautiful, stylish homeware at accessible prices. I would say my signature style is a classic design with a twist, blending elegant shapes with tactile materials and rich use of colour.

In addition to the 'Alison at Home' Collection, I also regularly collaborate in the design of homeware and furniture products for some well-known retailers:

January 2011 was a landmark date for me. After many years of writing about the sort of furniture and accessories people might want to buy for their home, I decided to put my money where my mouth was and design my own range.

It all came about at a chance meeting with the owners of, the website that has made a name for itself by selling design led furniture at manufacturer prices. During a lively conversation about the ethos behind the website, it soon became clear that we shared very similar views on the importance of being able to offer the consumer something that was beautiful to look at, well made and great value.

Before I realized quite what was happening, I was offered the chance to design my own range of furniture for the site, and took up the challenge. The really strange thing was that as soon as I sat down to work at it, I had the clearest idea of what I wanted to design a sofa and chair collection that aimed to bring together comfort and effortless elegance. The idea of sophisticated country chic came to me something in a moss green tweed with contemporary piping - and so the Wolseley sofa was born.

Visit Alison's Collection at


In 2014, I launched the 'Alison at Home' homeware brand on , where it continues to bring stylish and affordable furniture and accessories to the viewing public. Throughout my ranges, the DNA of my design ethos holds true – that it is possible to design elegant, well made furniture and accessories at truly accessible prices.

Visit Alison's Collection at

Victorian Plumbing

Most recently, 2017 saw the launch of an exciting collaboration between myself and online bathroom company Victorian Plumbing. My bathroom designs are a reflection of me and my tastes, and that is why I have really enjoyed developing these Collections for Victorian Plumbing, each with their own distinct personality.

Visit Alison's Collection at